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How to Make the Most of Your Salon’s Social Media Content

How’s your salon’s marketing? If you’re not making the most of your social media accounts, you may be missing out on valuable advertising opportunities to boost your business. Of course, you can’t just throw a bunch of photos on Instagram and call it a day—you need to effectively market to your target customers.

Here’s how to make the most of your salon’s social media content, from targeting your demographic to showing off your wholesale beauty supplies for sale:

  • Know your target demographic: The first step in any effective marketing is to know your target demographic. This will guide your marketing. For example, if your salon caters to younger customers, your marketing will have a very different tone than if you were to market to seniors. Similarly, whether your salon caters to men, women or all customers, you should adjust your content to their needs and interests.
  • Use photos as often as possible: It’s easy to scroll past text posts, so whenever possible, make sure you use images. They can include anything from the latest hair trends to silly memes. As long as the photos will speak to your desired demographic, “a picture is worth a thousand words” is guidance to live by.
  • Think from the perspective of the customer: What does your average customer want? When you identify their needs, then you can tailor your social media content to offer the answer to their problems. Think of every post as an opportunity to show your customer you have the skills and solutions they want.
  • Show off your salon: Another great way to generate interest is to show off your salon. This goes double if you have an aesthetically beautiful salon—your followers will love imagining themselves enjoying a day of luxury. Give “behind the scenes” tours, show off special equipment and talk about your new favorite products to use.
  • Offer giveaways and contests: Want to have your customers do the advertising for you? Offer giveaways and contests with salon services or beauty supplies as the prize. Have your followers like, comment and share your posts to their own friends list, so you get more exposure for less time, effort and money.
  • Give a discount for followers: Why not reward your loyal customers—and lure in new ones—by offering a follower discount? Offer 10 percent off for anyone who can show that they’re following you on at least one social media account.
  • Use ads to target local customers: Finally, make sure that if you use targeted advertising, you target local customers. You’re more likely to draw in business when you market to the people most likely to visit your salon.

There are dozens of ways to make your salon social media stand out—these are just a few suggestions to get you started. And don’t forget to stock up on your favorite products at your local salon supply store—there’s nothing sadder than empty shelves.

For more information about our products and availability, reach out to Aurora Beauty Supply today.