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Reasons to Buy Your Products at a Wholesale Beauty Store

As a hairstylist, you have a few different options when you need to buy new beauty supplies: you can shop at a traditional retailer, you can buy online or you can work with a wholesale beauty supply distributor.

While traditional retail works for some salon owners, we believe buying from a wholesale distributor is your best bet. This post will cover a few of the top reasons to buy your goods from a wholesale supplier.

Wide variety of products

Wholesale suppliers sell a wide array of products from all different brands. It doesn’t matter if you need a shampoo or a color treatment—your supplier will have it in stock. Plus, wholesale distribution teams can recommend different products based on your clients’ particular needs.

At Aurora Beauty Supply, we carry everything you need to ensure your clients look and feel their best at all times. The brands we carry include Schwarzkopf, Pureology, Amika, Eufora, Alterna, Brazilian Blowout and many more. If we don’t have just what you’re looking for, we can special order it for you.

Genuine products

Speaking of products, you can rest easy knowing you’re not getting counterfeit goods when you work with a wholesaler. Reputable wholesalers work directly with manufacturers, and they can even spot a fake product when they see one. By selling and using quality products, you’ll ensure customer satisfaction and get repeat business from each of your clients.


Running around to different retail shops or even buying beauty products online wastes a ton of your time. A wholesaler is essentially a one-stop shop where you can buy all of your necessary products all at once. You can get everything your clients need with just a click of a button online or with a quick phone call to your chosen wholesaler.


You can also save a bundle by working with a wholesale supplier. Because they work directly with product manufacturers, wholesalers have a streamlined (and, thus, cheaper) supply chain. As long as you work with a reputable wholesaler, they’ll pass those savings onto you.

When you work with Aurora Beauty Supply, you’re getting prices that aren’t just less expensive than retailers but that are much cheaper than any other wholesaler in Alaska.

Bulk purchasing available

Even smaller salons can run out of beauty products in a hurry. Not only does an empty inventory lead to dissatisfied customers, but it also means that you’ll need to waste more time shopping for products. Because they specialize in bulk orders, running out of your products won’t be an issue when you work with a wholesaler.

Buying in bulk is often much cheaper than purchasing individual bottles of shampoo, conditioner or other styling products. Since it’s less expensive and more convenient, buying in bulk is a no-brainer.

Be sure to shop at Aurora Beauty Supply

Don’t just work with any wholesale beauty supply distributor—come to Aurora Beauty Supply. Get in touch with us today to order your products or to learn more about our vast inventory.