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What Makes Pureology a Great Shampoo and Conditioner?

Salon owners know there’s no shortage of brands or products to choose from to clean, treat and style their clients’ hair. But as a leading Pureology distributor, we can attest that Pureology makes some of our favorite shampoos and conditioners.

Why do we love and trust the brand? There are plenty of reasons! Continue reading to learn everything you need to know about Pureology shampoos and conditioners.


Perhaps the best feature of Pureology products is that they contain a ZeroSulfate formula. As you can infer from the name, ZeroSulfate means that their shampoos and conditioners don’t contain any sulfates. While sulfates do help strip away oil and dirt, they often leave hair too dry and can lead to some scalp irritation. Additionally, sulfates may cause hair to thin out over time.

Instead of sulfates, Pureology products contain essential oils and other all-natural ingredients that clean hair and scalps without causing any damage. A few of the all-natural ingredients include corn, sugar extracts, aloe vera, sandalwood, rose extract and sunflower seed extract. Pureology products may also contain anise, ylang-ylang and patchouli for a fresh and all-natural aroma.

What hair types can benefit from Pureology?

As any Pureology distributor will tell you, anyone’s hair will benefit from switching to Pureology products. That said, some folks need their shampoos and conditioners more than others.

Because their hair tends to be drier, people who have color-treated hair need to be careful when considering their shampoos and conditioners. Pureology Hydrate Shampoo and Conditioner is perfect for people with color-treated hair because it gives their hair all the moisture it needs to remain full, bouncy and radiant.

Even if your hair isn’t colored, anyone with a sensitive scalp should make the switch to Pureology. Pureology’s ZeroSulfate formula provides a gentle and comfortable wash without the irritation that some products may cause.

Are there any downsides?

While there are no true reasons to avoid Pureology shampoos or conditioners, they aren’t always right for everyone. Those with thick hair might not like the heavy feeling that these products may result in. Avoiding that heaviness is easy—just do an extra rinse or two.

Additionally, Pureology is more expensive than some other brands and comes in smaller bottles. But because it’s all-natural and safer for scalps, we believe the added cost is worth the money. As far as bottle size goes, they’re not as large because they last longer. You’ll find that a small bottle of a Pureology product lasts for a month or more—just as long as a large bottle.

Where should you buy your Pureology products?

Whether your salon is large or small, be sure to buy all of your professional beauty supplies from Aurora Beauty Supply. Our fair prices and wide range of products are just part of the reason why we’re a trusted Pureology distributor. Additionally, our experienced team can help you with any purchasing decisions if you’re having trouble deciding between different products. Give us a call to learn more about our inventory.