If you’re not already a fan of Pulp Riot hair care and hair colors, we’re pleased to introduce you to your new favorite line of products. Pulp Riot was founded in 2016 by a group of hairdressers. They started with 16 fantasy colors and now offer bleach and styling products, too.

Here’s a closer look at why Pulp Riot is a must-have brand to have in any salon or beauty supply store.

Pulp Riot hair color

Pulp Riot originally made conditioner-based direct dyes that applied to the hair without the need for a developer. The semipermanent dye is gentle on hair since there’s no need to lift the color from the shaft first; however, if you want particularly vibrant or rich colors, you’ll need to lighten your hair before you apply the dye. Although bleaching can damage hair, Pulp Riot’s conditioner-based dyes offer additional hydration.

Now Pulp Riot also offers a full range of permanent colors, too. From brunette and blonde to turquoise and lavender, there are 80 different shades for customers to choose from. The dyes are all vegan and cruelty free, too, so your environmentally-conscious customers are sure to love this safe option. Don’t forget to try their toners, developers, lighteners and bleach products.

For the most unusual colors available, check out Pulp Riot’s NeonElectric, Raven, NeoPop and Fantasy collections.

Pulp Riot hair care

Pulp Riot’s hair care products range from shampoos to sea salt styling sprays. All the products are vegan and cruelty free—just like the hair color options. Each product is named after a major city around the world.

The hair care line includes products that are safe for color treated hair, like color-safe shampoo, color protecting conditioner and toning shampoo and conditioner. There’s also a leave-in conditioner, dry shampoo, clarifying shampoo and an intensive hair mask.

Finally, Pulp Riot’s hair care line includes styling products. Glasgow sea salt spray and Liverpool root lifter are just two of the high-end options available.

Choosing Pulp Riot products

If your salon or beauty supply store sees a lot of requests for fantasy colors, Pulp Riot’s line will be a welcome addition. When choosing colors, aim for a mix of cool and warm tones. You might want to pick colors from the special collections for anyone in search of truly unusual hues. As your clients get familiar with the line, we bet you’ll get requests to stock even more of their fantasy colors.

Stocking the hair color line is a good reason to try the hair care line, too. Start with the color-safe formulations, which make a great complement to Pulp Riot’s hair color. As demand increases, you may consider adding the entire line of care and styling products.

Finding the perfect hair color brand and shades can be a challenge. We think that you and your clients will love the Pulp Riot line. Call or stop by Aurora Beauty Supply today to learn more about this hot hair care and color brand and check out our selection.