How To Make Your Clients Feel Special At Your Salon

When a client comes to your salon, they want to leave feeling happy and satisfied. They also want to tell others about their experience. Making your clients feel special isn’t always easy, but it’s important to do. To help you out, here are some of the best tips for creating a great client experience.

Take Notes

Taking notes about your clients’ hair is a great way to show them how much you care. Knowing their hair type, whether it is processed or fine, and their styling preferences will make your salon services easier and more enjoyable for them. It also makes it easier for you to find out what changes they want to make. This could include a new style or color, or maybe they are trying to grow their hair longer. Your client might even have a special event they are celebrating soon, like a wedding or birthday. Keeping track of these details will help you remember them when they come back and impress them! And aside from using a customer relationship management system to store notes, you can also use your phone camera to capture before & after photos and treatment progress images. This will give your clients a chance to see their transformations and boost their confidence when they leave the salon!

Offer Additional Services

Providing additional services to make your clients feel special is a great way to boost your customer retention rate and increase profits. These extras can be as simple as a free treatment or head massage once they have booked an appointment, or they could include something as elaborate as gift certificates for their next salon visit. Clients are also more likely to recommend you if they feel like their experience was exceptional. By offering them these additional services, you show that you care about your clients and want to do everything possible to keep them coming back.

Keep In Touch

To keep your salon clients engaged and coming back, it’s important to send them personalized email messages from time to time. This will let them know how much you care, and will encourage them to return for future services. In addition to regular email marketing, consider setting up a point system with rewards for your clients. Creating a loyalty program that reflects their buying patterns is one of the best salon strategies for building long-term client relationships and attracting new business. Another way to keep your clients engaged is by asking them for their social media handles. Posting photos on social media is a great way to show off your salon culture, and it’s a surefire way to attract new customers!

Aurora Beauty Supply

If you’re looking for the perfect tools to help make your salon clients feel special, our products here at Aurora Beauty Supply are a must. In addition to a full selection of salon and spa products, we also offer an online store with free shipping for your convenience! Be sure to contact our beauty supply store today to inquire more about our wide selection or to place an order!