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How to Choose the Best Alterna Products for Your Clients

Woman,holds,a,white,bottle,of,cosmetics,in,her,hand,How to Choose the Best Alterna Products for Your Clients

As a hairstylist or salon owner, one of your top priorities is to provide your clients with the best haircare products that suit their needs. Alterna is a renowned brand that offers a wide range of high-quality hair products. However, with so many options available, it can be challenging to determine which Alterna products are best for your clients. In this blog post, we will guide you through the process of selecting the best Alterna products for your clients, ensuring they receive the exceptional care and results they deserve.

1. Understand Your Client’s Hair Type and Needs:

The first step in choosing the right Alterna products for your clients is to understand their hair type and specific needs. Is their hair dry, damaged, oily, or fine? Are they looking for products that add volume, control frizz, or enhance shine? By analyzing your clients’ hair and discussing their desired outcomes, you can narrow down the options and choose the most suitable Alterna products.

2. Research Alterna Product Lines:

Alterna offers a wide range of product lines designed to target different hair concerns. Before recommending any products, take the time to research the various Alterna lines available. Familiarize yourself with the key features and benefits of each line, as well as any specific ingredients they use. This knowledge will enable you to provide informed recommendations to your clients.

3. Consider the Quality of Ingredients:

Alterna prides itself on using high-quality ingredients in their products. Look for formulas that are free from sulfates, parabens, and other harsh chemicals that can damage hair. Instead, choose products enriched with natural ingredients such as bamboo extract, caviar, or keratin, which are known for their nourishing and strengthening properties. By opting for products with quality ingredients, you ensure that your clients’ hair remains healthy and lustrous.

4. Assess Product Performance:

To determine which Alterna products are best for your clients, it’s important to consider their performance. Read customer reviews, consult with other hairstylists, and even test the products yourself if possible. Look for feedback about the product’s effectiveness in addressing hair concerns, such as moisturizing dry hair, repairing damage, or providing long-lasting hold. By choosing products with a proven track record, you can ensure your clients receive optimal results.

5. Take Price into Consideration:

While providing the best haircare products is essential, it’s also important to consider the price point that your clients are comfortable with. Alterna offers products at various price ranges, allowing you to find options that suit both your clients’ needs and budgets. It’s helpful to have a range of products to offer, with different price options, ensuring that you can accommodate clients with varying preferences and financial constraints.

6. Consult with Your Clients:

Ultimately, the best way to choose the right Alterna products for your clients is to consult with them directly. Ask for their input, listen to their concerns, and address any questions they may have. By involving your clients in the decision-making process, you will make them feel valued and ensure that their preferences are taken into account. Additionally, make use of your expertise as a hairstylist by offering personalized recommendations based on your clients’ unique hair characteristics and styling habits.

7. Keep Up with New Product Releases:

As a hairstylist, it’s essential to stay up-to-date with new product releases in the industry. Alterna consistently introduces innovative products that cater to various hair concerns and trends. By keeping yourself informed about these releases, you can continue to provide your clients with the latest and most effective haircare options. This not only keeps your services competitive but also shows your clients that you are dedicated to their satisfaction.


Choosing the best Alterna products for your clients involves a careful consideration of their hair type, needs, and preferences. By understanding your clients, researching Alterna product lines, considering ingredient quality, assessing product performance, and taking price into account, you can make informed and personalized recommendations. Communication with your clients is paramount, ensuring they feel involved and valued in the decision-making process. As a hairstylist or salon owner, your knowledge and expertise combined with high-quality Alterna products will help you provide exceptional care and achieve outstanding results for your clients.

Got Questions? Let Us Help!

Aurora Beauty Supply is a wholesale beauty supply shop that sells to licensed professionals. We are exclusive distributors of products like Redken, Schwarzkops, Pureology, Amika, Pulp Riot, Neuma, Eufora, Alterna, and Brazillian Blowout. We are a local company that works hard to ensure your satisfaction is guaranteed. With great customer service and a wide variety of products, we can ensure you’ll find what you need! Contact us today to learn more about what we can do for you!