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Why Your Salon Should Carry Redken

Redken LogoAs a salon owner or hairstylist, choosing the right hair care products to offer your clients is essential. With so many brands and options available in the market, it can be overwhelming to make a decision. However, when it comes to professional hair care, Redken stands out as a brand that delivers exceptional quality and innovation. In this blog post, we will explore the reasons why your salon should carry Redken products, from their extensive range of products to their commitment to salon professionals.

1. Wide Range of Products

Redken offers a wide range of hair care products tailored to meet the needs of every hair type and concern. Whether your clients have color-treated hair, are dealing with frizz or dryness, or want to enhance their natural curls, Redken has a solution. Their product line includes shampoos, conditioners, styling products, treatments, and even professional hair color. By carrying Redken, you can cater to a diverse clientele and provide them with high-quality products that deliver exceptional results.

2. Innovative Formulas and Technology

One of the main reasons why Redken is a trusted brand in the salon industry is its commitment to innovation. Redken invests heavily in research and development to create advanced formulas and cutting-edge technology. Their products are infused with ingredients that nourish, repair, and protect the hair, giving your clients the best possible results. From their patented Interlock Protein Network to their color-protecting technologies, Redken continues to push boundaries and deliver products that exceed salon professionals’ expectations.

3. Professional Education and Support

Redken places a strong emphasis on education and support for salon professionals. They offer extensive training programs, workshops, and seminars to keep hairstylists up to date with the latest trends and techniques. By carrying Redken, you gain access to a wealth of educational resources that can help you expand your skills and knowledge. Additionally, the brand provides marketing materials, point-of-sale displays, and online tools to help you promote and sell Redken products effectively, making it easier for you to build brand loyalty and increase retail sales in your salon.

4. Celebrity and Industry Endorsements

Redken’s reputation in the hair care industry is further strengthened by its numerous celebrity endorsements and collaborations with renowned hairstylists. Many professional hairstylists and celebrities swear by Redken products, making them highly desirable among clients. By carrying Redken in your salon, you align your business with a brand that is trusted by industry professionals and sought after by customers who want to achieve salon-quality results at home.

5. Brand Recognition and Loyalty

Redken is a well-established brand with a loyal following. By carrying Redken products in your salon, you tap into the brand’s recognition and leverage its positive reputation to attract new clients. Redken’s sleek and professional packaging also adds to the overall experience of your salon, enhancing its image and creating a cohesive look and feel for your retail area. With Redken’s strong brand presence, you can create a sense of trust and confidence among your clients, leading to repeat business and increased customer loyalty.


Carrying Redken products in your salon offers numerous benefits, from their extensive range of products to their commitment to innovation and education. Redken’s wide range of professional hair care products allows you to cater to diverse client needs and deliver outstanding results. Their innovative formulas and technologies ensure that your clients receive the highest quality treatments and products. Moreover, the brand’s industry recognition and loyal following, along with their support and educational resources, can help you enhance your salon’s reputation and attract new clients. By partnering with Redken, you invest in a brand that is trusted and respected by salon professionals and customers alike, setting your salon apart from the competition.

Need a Wholesale Beauty Supply Distributor in Anchorage, AK?

Aurora Beauty Supply is a wholesale beauty supply shop that sells to licensed professionals. We are exclusive distributors of products like Redken, Schwarzkops, Pureology, Amika, Pulp Riot, Neuma, Eufora, Alterna, and Brazillian Blowout. We are a local company that works hard to ensure your satisfaction is guaranteed. With great customer service and a wide variety of products, we can ensure you’ll find what you need! Contact us today to learn more about what we can do for you!