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Why You Should Always Use Salon-Grade Shampoo

Sure, you can pay less on your salon supplies if you choose bargain shampoos at your nearest big box store or the local drugstore. But are you really saving in the long run? Not usually. Salon-grade shampoo will probably cost more per bottle, but buying from your wholesale beauty supply distributor is worth the investment. Here’s why.

Wholesale beauty supply products contain high-grade ingredients

You know the saying, “You get what you pay for.” This holds true when it comes to wholesale beauty supply products. Yes, they may cost a bit more than the dollar-a-bottle shampoo that some retailers offer, but there’s a reason for this. The higher-priced products feature high-grade ingredients that are better for your clients’ hair.

When you buy salon products, you are getting a shampoo that features highly-concentrated, high-quality ingredients that are designed to hydrate and nourish your clients’ hair and scalp. In some cases, the ingredient list may be similar, but the grade of the ingredients is different. The salon products include better quality and higher concentrations, to deliver a better result.

Wholesale beauty supply shampoos are also pH balanced. Shampoos that are not pH balanced can strip away natural acids and make inflammation and bacteria buildup more likely.

Wholesale beauty supply products don’t contain harmful ingredients

Not only do wholesale beauty supply products offer the nutrients your clients’ hair needs, they also omit the ingredients that can be harmful to follicles and skin. Often, the ingredients used in cheaper shampoos seem to be effective at first, but in the long run they will cause damage.

For example, many low-grade shampoos contain silicones. These are used to create a waterproof layer for the hair, to lock in moisture. However, the layer of silicones builds up over time and blocks out nourishing ingredients so they can’t reach the follicles. Eventually, you clients may end up with dull, dry hair that is brittle and unhealthy.

Sodium chloride (salt) is another common ingredient in cheaper shampoos. This is included to thicken hair, but it can have negative side effects. It can cause the scalp to become dry and itchy and eventually cause hair loss. It may also cause hair color to fade.

Wholesale beauty supply products help you save in the long run

As mentioned, these high-quality products offer higher concentrations of ingredients. This means you can use less of the product each time, which means you will need to replace it less often than you would with a cheaper brand. Not only will your clients reap the benefits of the quality ingredients, but you can also save money in the long run by investing in the better wholesale beauty supply product.

Wholesale beauty supply products can be personalized

When you shop the beauty supply aisles at big box retailers, you are making a guess as to which products will be best for your clients’ hair. If you purchase wholesale beauty supply products from your local beauty supply store, the experts there can help you choose the best product to get the results your clients want based on their hair type and style.

We’re here to help

To get the best results from a quality shampoo, consult with the experts at Aurora Beauty Supply. We offer quality products that will help keep your clients’ locks vibrant and healthy. Stop in today to discover a full line of wholesale beauty supply products designed to help your clients look and feel their best.