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A Guide to Choosing the Best Amika Products

Does your salon stock Amika hair products? If you haven’t tried this Brooklyn-based haircare brand, you’re missing out. Amika is known for cruelty-free, high-performance ingredients—including sea buckthorn berry, present in every product. Sea buckthorn berry contains 190 active ingredients like antioxidants, vitamins and minerals, so your hair looks great from the inside out.

Here’s a guide to which Amika products could be right for your salon or beauty supply store.

Shampoos and conditioners

Here are a few of the shampoos and conditioners your clients are sure to love:

  • The Kure Repair shampoo: If your hair is dull, frizzy or otherwise damaged, The Kure Repair shampoo will restore your hair to its glossy, smooth condition. It’s suitable for all hair types, including color-treated hair. Avocado oil and keratin lock in moisture and smooth the hair shaft, so you’ll look like you just stepped out of a shampoo commercial.
  • Perk Up dry shampoo: Washing your hair every day isn’t great for its color or condition. Between washes, use Perk Up dry shampoo to soak up dirt and oil so your hair looks and smells fresh. It uses rice starch to absorb oil and add volume to your locks.
  • Velveteen Dream smoothing shampoo and conditioner: This shampoo and conditioner is suitable for all hair types. It’s lightweight and creamy, infused with vitamin B5, which keeps your hair moisturized, soft and shiny until the next wash.

Color-treated hair products

Your hair’s color—whether natural or dyed—needs a little extra help. Here’s Amika’s answer to your quest:

  • Bust Your Brass Cool Blonde shampoo: Keeping your blonde hair free of brassy tones is easy when you use Bust Your Brass Cool Blonde shampoo. This violet shampoo is suitable for cool, light blonde tones that are prone to brassiness.
  • Vault Color Lock leave-in conditioner: All color-treated hair can benefit from this leave-in conditioner. Simply spritz on your wet hair to protect it from heat, UV radiation and other color-dulling factors.
  • Vault Color Lock traditional conditioner: If leave-in conditioner isn’t your thing, try the traditional version of the Vault Color Lock conditioner. It offers all the same benefits of the leave-in version.

Styling products

Try these styling products to achieve the perfect look:

  • First Base moisturizing styling cream: This lightweight cream allows you to sculpt your hair into whatever style you want—curls, waves, straight hair and more—without weighing it down. The healthy ingredients will keep your strands smooth and glossy all day long.
  • Bombshell Blowout spray: As the saying goes, the higher the hair, the closer to heaven. Bombshell Blowout spray will allow you to get fantastic volume, thanks to thickening and smoothing agents. Plus, it will hold all day, so your blowout will look great from 9 to 5 and beyond.

When you’re ready to discover Amika hair products for yourself, there’s only one place to shop. Stop by Aurora Beauty Supply today to check out all the products on this guide, or call us to place an order for your salon or retailer.