Selling salon retail products is a great way to capitalize on high profit margins and lure your customers back. Did you know that a client is 30 percent more likely to return if they buy a product from you? If you want to boost your profits and keep your customers coming back for more, selling retail products is the best way to do so. If you’re not a natural salesperson, you’re probably wondering how to sell those retail products in your salon. Here’s a quick guide to success:
- Identify a need: Plenty of stylists worry that they’re not good salespeople—they’re hairstylists. Luckily, the only thing you really need is to identify a need and provide a solution. For example, if your client is complaining that they can’t find a shampoo that doesn’t weigh their hair down, use that as a way to suggest one of your retail products that will address their needs.
- Education is important: Education is key for both you and your client. You should make sure you understand the pros and cons of each product, including the benefits they provide, which hair types they work for and how to use them effectively. In turn, you’ll be able to suggest great products for your client’s specific hair care needs. They’ll understand why you’re making the suggestion, which is more compelling than a stylist simply telling them they “need” a certain product.
- Offer samples: Samples are a great way to add value to a client’s appointment, while also giving them a reason to come back sooner rather than later. It takes all the pressure off your sales approach, and chances are, if they like the product you offered, they’ll come back to buy a full-size version from you.
- Choose products you believe in: Of course, all of the above points depend on having products you believe in. Don’t try to sell clients on anything you wouldn’t personally vouch for, even if they’re not designed for your specific hair needs. Choose brands that you trust.
- Make the products part of the décor: Providing an inviting environment can also boost your sales. For example, consider making products part of your décor, storing them neatly on lighted shelves in your client’s field of vision. Not only is it an easy, smart way to create ambience, but the longer they look at products, the more likely they are to buy some on the way out.
- Trust is key: Finally, make sure your clients can trust you. Ditch high-pressure sales tactics in favor of establishing communication and rapport with clients. Be honest about whether products will work for them or if they should try something different, and you’re sure to garner customers for life.
There are many different ways you can sell retail products in a salon, but the tips above are tried and true. When you need high quality salon products at wholesale prices, don’t forget to visit Aurora Beauty Supply. We can set you up with the products you need—plus samples and sales tips to boost your profits. Stop by or call today!