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How to Attract Younger Clients to Your Salon and Build Your Clientele

Ensuring a constant business flow is key to keeping your salon doors open. One way of achieving this is to market your business to different demographic groups, more specifically, a younger market. 

How to Attract Clients to Your Salon

You need to understand your demographic market and its operations from a business perspective. Target your marketing efforts to your demographic group to ensure a high return on investment (ROI) for your efforts. For example, 78% of Generation Z agree that social media allow them to interact better with brands. It is best to engage them in an online, two-way conversation with your brand or business. 

This market operates primarily online and is enticed by instant gratification. To reach this market, you must move your efforts online, offer enticing deals they can afford, and keep them loyal to your brand or business. So your next question should be:

What are the tips for attracting younger clients to your salon?

Marketing Through Social Media

According to, 81% of Generation Z have indicated that social media platforms, such as Facebook and Instagram, are their preferred social media choices. This demographic uses these platforms to do anything from sourcing services to posting about their day-to-day activities. 

To appeal to this demographic, launch your salon page on these sites and keep updating posts about trendy hairstyles and services that your salon offers. Post pictures, with clients’ consent, of course, of any services performed. This helps your market to visualize the quality of the services you offer. 

Your content should be visually appealing and allow your market to interact with your salon online. You can use your platforms to post time-sensitive content, such as specials, to tap into their FOMO (fear of missing out).

Capitalize on Trends

Trends are an increasingly important aspect of the daily lives of this demographic. You may notice that everyone on social media is suddenly sporting a new bob haircut. Or, perhaps, purple hair is the new "in-thing." Your salon can capitalize on these trends by offering services through your social media platforms.

For example, hair extensions or lash extensions have been trending for quite a while. You can offer promotional specials on these services through your social media platforms. If you show that your salon is always on top of the latest trends and styles, you will quickly develop a following, which will translate to real-time sales in no time.


Why not offer incentives if you are considering younger clientele ideas to market your business? For example, the nail technician where I get my nails done offers clients a loyalty card. You get a punch on the card every time you come in to have your nails done. If you collect five punches, you get a free set of nails. 

There are other offers, too. For example, if a client brings in a friend, they can get 15% off of their services. You could also promote your business online by hosting competitions and offering prizes for those that promote your business online.