Owning a salon business is a lot of work. Not only do you have to manage your staff and keep up with the latest trends, but you also have to ensure you carry the right products. You might not have thought about how to appeal to both men and women.
While offering a wide variety of products for your female clients, it is just as important to offer products specifically for men. In fact, carrying men’s grooming products can be a great way to attract new male clients and keep your existing ones coming back.
Let’s take a look at some of the importance of male products in your salon.
Increases Revenue
The more clients you have, the more money you make. It’s as simple as that. By catering to both men and women, you are increasing your potential customer base and, as a result, your revenue. Many men might only associate salons with women’s hair care, but if you have products specifically for them, they are more likely to give you a try.
More Referrals
Any men who visit your salon and have a good experience will refer their wives, girlfriends, and other male clients. If you only offer services and products to women, you are missing out on the referral business from men.
Less Intimidating
Many men can be wary of going to a salon if men’s products are not displayed. Having a separate area for men’s products can make them feel more comfortable and less intimidated about using your services. Also, it can be challenging to book a barber appointment, and a salon offers another option to get a haircut.
More Services
Believe it or not, many men seek services not offered at traditional barber shops. Services such as facials, color, massages, and manicures are becoming increasingly popular among men. By providing these services at your salon, you can further appeal to male clients.
Convenience
When men can get their haircut, color, shave, and nails done all in one place, they are more likely to become regulars at your salon. This is especially true for busy professionals who don’t have much time to spare.
As you can see, there are many ways to target male clients to your salon. Not only will it help to increase your revenue, but you’ll also create a well-rounded business that appeals to several different types of clients.