Whether you own a salon and need to stock up on essentials, or you are a private individual who likes the idea of always having beauty products stocked up in your home, buying these products from a wholesaler holds many benefits for you.
Doing your homework about the wholesaler you choose to do business with is important. Some wholesalers offer amazing benefits and great specials when you purchase bulk products.
What is a wholesaler?
A wholesaler is a business that buys products directly from the manufacturer and sells them to smaller companies, who in turn sell directly to the public. However, you do not need to own a business to draw the benefits of buying products directly from a wholesaler.
When purchasing products from a wholesaler, most of the benefit lies in the fact that products are sold in bulk, and the individual price per unit is lower than if you were to purchase the same product in a store.
The added benefits of buying wholesale beauty products
As previously mentioned, there are many benefits for businesses and individuals to purchase products wholesale:
1. Cost saving
Not all products are purchased in bulk. But they are still offered at a wholesale price. The wholesale price refers to the reduced price per unit when units are sold in bulk. The more you purchase, the lower the cost of the products. If you are a salon owner, you may be wondering: why buy wholesale products for your salon? Well, when you pay a reduced price per unit, you automatically increase your profit margin when you re-sell the product to a client or use the product in your services.
2. Authentic products
Most wholesalers can get brand-name products at a lower cost to you. For individuals purchasing beauty products for private use, this results in major savings on top-rated brands. In addition, many original brand-name products are pre-tested to ensure that clients don’t experience any adverse effects. When you purchase no-name or fake brands, you really don’t know how these brands may affect you or your clients.
3. Door-to-door delivery
When you purchase from a wholesaler, you may have the added benefit of having your order delivered to your door. You may even save time by ordering your products online if you already know what you want and need. This, in turn, saves you time and the added expense of having to drive down to the local beauty supply store to purchase your products. It’s convenient, safe, and hassle-free.
4. A wider product range
When purchasing beauty products directly from a wholesaler, you have more options to choose from. In addition, if the wholesaler doesn’t stock the product, they can easily negotiate with the manufacturer and sell the products you want. This means that you can offer a wider range in your store as well.
5. You always have stock
This relates more to private individuals. When you purchase your beauty products from a wholesaler, chances of running out of stock, and having to dash to the beauty store at the last minute are reduced.