The beginning of the new year is often a slow time for businesses and salons. With people still recovering from the fun, chaos, and expense of the holiday season, it may also take a little more prompting to keep your stations filled. That means giving your salon a fresh start for the new year and your bottom line.
The good news is the problem of the post-holiday downturn in business is nothing new. That also means that we have learned a few tricks and tips over the years to help combat the historically slow post-holiday season blues.
Marketing Tips To Avoid New Year Downtime for Your Salon
Although customer volume typically takes a downturn following the holiday season, there are ways to encourage business and offset those New Year’s blues. Here are a few ways to help start off the new year with a bang – and more business.
Plan Ahead
Preparing for the seasonal downturn in business is key to not only surviving, but thriving to start the new year. That means planning ahead, but not too far ahead. Despite all the seasonal promotions starting as early as October in today’s marketing-centric world, start promoting your salon in early December.
By offering discounts, gift cards, and other promotions to bring in January business, salons can offset the lack of customer traffic that is common during the start of the new year. Offering free January consultations, for example, will get people in the salon and promote product and service sales.
Use Social Media
People are always on social media, but never more than during the holiday season. Interacting and engaging customers via social media during this time of the year will help keep your salon visible and support salon business.
Sell the New Year
There are behavioral aspects of the New Year that most of us are susceptible to experiencing. From New Year’s resolutions to the “new year new you” mindset, selling your salon as a way to inspire those New Year’s changes can pay dividends to start the new year.
Update and Refresh Your Business
The start of the new year is a great time to do a house-cleaning of your salon. Updating and refreshing the look of your salon, along with new product additions and services is a good way to inspire curiosity and increase business.
Aurora Beauty Supply
Welcome to Aurora Beauty Supply. We are a wholesale beauty supply shop that sells to licensed professionals and salons. We are exclusive distributors of products like Redken, Pureology, Amika, Pulp Riot, Neuma, Eufora, Alterna, and Brazillian Blowout.
As a local company, we work hard to ensure your satisfaction with great customer service and a wide variety of products. At Aurora Beauty Supply, you can be sure to find what you need, so contact us today to place your next order.